![]() ![]() ![]() Kask and Linton (2013) investigate under what conditions business mating (formation) takes place for startup firms seeking business partners. If, for example, management style would be to different between the firms, then a partnership could be problematic. It is important that both sides of the agreement complement each other and have some common ground, for example in management style, mindset, and technology. In many instances, the potential partner might not be interested in forming a business relationship. ![]() ![]() However, businesses can not choose business partners, called business mating, in any way they want. 5 Managing relationships with business partnersĪ business partner or alliance can be crucial for businesses.
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